POP THE TIN
Twenty pouches, pre-loaded, moisture-sealed. The lid shuts like it means it, so pouch twenty is as fresh as pouch one. Flips one-handed — holding it out across the cab costs you nothing.
PACK IT
Gum and lip, upper or lower, whichever side you've always used. Three seconds. There is no technique to learn and nobody's going to explain your own habit to you.
IT LANDS
Caffeine absorbs through the lining of your cheek instead of going down and waiting on your stomach. Most people feel it inside ten minutes.†
DITCH IT
Thirty to forty-five minutes, an hour if you ride it out. Discard slot's in the lid. No spit, no cup on the dash, no evidence.
The dose
100mg is about
a coffee.
A medium drip coffee runs roughly 95mg. A pouch runs 100. That's deliberate — this is built for the way a pouch guy actually goes: hand to the tin across a whole day, not one big jolt at 6am that's gone by ten.
There's 100mg of L-theanine in there too — matching the caffeine milligram for milligram. It's in the pouch to take the wire out of it.† That's the entire reason it's on the panel.
The Jab (50mg) and The Knockout (200mg) are waiting in the corner for later. One strength to start.
How many
Four a day
is plenty.
Four is plenty. None inside five hours of sleep. And count what else you're running — coffee, energy drinks, pre-workout all go in the same tally. Health authorities generally put 400mg a day as the adult ceiling; four of these would clear it on their own.
If caffeine and you have never got along, this tin isn't for you. If you're under 18, pregnant, nursing, or your doctor has told you to lay off it — same answer. That's not us covering ourselves. That's the actual answer.
Anywhere you can't smoke or spit
Truck cab. Jobsite. Warehouse floor. Gym. Desk. Anywhere there's a no-smoking rule, a fire hazard, or just no good place to put a cup.
The 3pm can
No aluminium, no 26g of sugar, no twenty minutes waiting on your stomach, no floor at three o'clock. And nothing to throw in the back of the truck after.
Anything else in your pocket
We make a caffeine pouch. That's the entire claim. We don't say it helps with anything else and we're not going to wink at it either.
Straight up
The part we'd
rather say now.
100mg lands steady, not sharp. It's a lift you top up by hand across a day — not a spike that quits on you in an hour. If you're expecting the exact thing your other tin does, this isn't that, and we're not going to let you find that out on day three.
It isn't candy either. Caffeine is a real drug at a real dose, which is exactly why the number is on the front of the tin instead of buried in a blend.
And it doesn't do a thing about whatever else is in your pocket.We make a caffeine pouch.That's the whole claim and we're not stretching it into one we can't make.
Get on the card
Ships OCTOBER 2026.
Call your shot.
Not a waitlist. Nobody's screening you. We're just not shipping yet.