COLD CLOCK
MINT
The crack of cold that wakes up the whole side of your face. Coming off mint or wintergreen? Start here.
100MG · 20 POUCHES · NO NIC · $7.99
Call it →Caffeine lip pouches · Zero nicotine · 18+
Hit Big
Nicotine
where it hurts.
100mg of real caffeine, under your lip. No nicotine, no spit, no leash. Five flavours, landing OCTOBER 2026.
100mg caffeineZero nicotine20 pouchesMade in Denmark$7.99 a tin18+
No riddle
What it is, in one screen.
01 / SAME LIP
The pinch you already know
Round tin, twenty pouches, goes under your lip in three seconds. Zero learning curve. Same gesture, same spot, same moment you always reached for it.
02 / REAL CAFFEINE
100mg. Printed on the front.
Not rounded, not buried in a proprietary blend, not "energy matrix." Fifty milligrams, plus 100mg of L-theanine to take the wire out of it.
03 / ZERO NICOTINE
None. Not low. None.
Not "reduced," not "less," not "0.1%." Zero. Screened by an independent lab every batch, lot number printed on the tin so you can check ours against the paperwork.
That's the product. The rest of this page is just us talking. Skip to the lineup ↓
The manifesto
We didn't ask
for a fair fight.
Big Nicotine is a billion-dollar outfit with a stranglehold on the pouch aisle and a boardroom full of suits who'd like to keep it that way. They never fought fair. They built a pouch you couldn't put down and called it loyalty.
That's not loyalty.
That's a leash.
You were never their customer. You were a line item.
So we're not fighting fair either. We walked into their aisle, borrowed the one thing worth keeping — the lip — and left the giant out of it. Real caffeine. No nicotine. No corporate baggage. A pouch that's good on its own merits.
A LOW BLOW is the shot that lands where it hurts. We take ours. You take yours. Same corner, same lip, your terms.
The lineup
Five hits.
Pick your bruise.
Every one named for a shot you're not supposed to throw. All five run 100mg. $7.99 a tin.
CHEAP SHOT
WINTERGREEN
The one your lip already knows by heart. A dirty little hit. Named accordingly.
100MG · 20 POUCHES · NO NIC · $7.99
Call it →
BUSTED KNUCKLE
CINNAMON
A burn that means it. Sits hot, stays hot, never goes sweet on you.
100MG · 20 POUCHES · NO NIC · $7.99
Call it →
GRAVEYARD
DARK ROAST
Long, black, no sugar. Built for the shift nobody volunteers for.
100MG · 20 POUCHES · NO NIC · $7.99
Call it →
ACID WASH
SOUR CITRUS
Sour on the way in, clean on the way out. Wakes you up twice.
100MG · 20 POUCHES · NO NIC · $7.99
Call it →The Undercard
See the card →
All five. One of each. $39.95.
Run the whole card and find the one you keep reaching for. That's five times $7.99 — we didn't shave a dollar off to make it look like a deal. You buy it for the variety, not the discount.
The card so far
Every guy on the card picks one.
The first production run gets built around these numbers. Not a focus group. Not a hunch. This.
Live standings
1,007 on the card
Sample data shown — wire to live vote counts before launch. Votes are logged once per person. We publish the split whether it flatters us or not.
COLD CLOCK
31%
CHEAP SHOT
26%
BUSTED KNUCKLE
18%
GRAVEYARD
14%
ACID WASH
11%
How it hits
Three seconds in.
No learning curve.
01
POP THE TIN
Twenty pouches, pre-loaded, moisture-sealed. Lid flips one-handed, so holding it out across the cab costs you nothing.
02
PACK IT
Gum and lip, upper or lower. You already know how. Three seconds.
03
IT LANDS
Absorbs straight through the cheek instead of waiting on your stomach. Most people feel it inside ten minutes.
04
DITCH IT
Thirty to forty-five minutes, an hour if you ride it out. Discard slot's in the lid. No spit, no cup, no evidence.
What's inside
Everything printed.
Nothing to Google.
Four things and a flavour. No proprietary blend doing work it won't name, no "matrix," no dose hidden behind a trademark. The numbers below are the numbers on the tin, and they aren't rounded.
| Per pouch | Dose | What it's doing there |
|---|---|---|
| Caffeine (Natural) | 100mg | The dose, printed on the front of the tin. About the same as a medium coffee. |
| L-Theanine | 100mg | Matches the caffeine, milligram for milligram. It's in there to take the wire out of it. |
| Vitamin B12 | ~100mcg | Supports normal energy metabolism. |
| Vitamin B6 | 1mg | Supports normal nervous system function. |
| Nicotine | 0mg | None. Screened every batch, lot number printed on the tin. |
| Tobacco | 0 | Not a tobacco product. Never was. |
| Sugar | 0g | None. |
Straight up
It's caffeine.
It hits different.
We'd rather say it now.
100mg lands steady, not sharp. It's a lift you top up by hand across a day — not a spike that quits on you in an hour. If you're expecting the exact thing your other tin does, this isn't that, and we're not going to let you find that out on day three.
It isn't candy either. Caffeine is a real drug at a real dose, which is exactly why the number is printed on the front instead of buried in a blend. Four a day is plenty. None inside five hours of sleep. And if caffeine and you have never got along, this whole tin isn't for you — we'd rather say so than sell you one.
And it doesn't do a thing about whatever else is in your pocket. We make a caffeine pouch. That's the entire claim, and we're not going to stretch it into one we can't make.
Fair question
"So now I'm just
paying you instead?"
Yes. Straight answer.
Your money moves. What changes is what it buys and how it holds you. There's nothing in this tin built to make tomorrow's call for you — no leash in the recipe. Set us down for a week and nothing comes looking for you.
$7.99 a tin. Twenty pouches. Auto-ship runs cheaper, and we'll say the awkward part out loud: that's us wanting you to stay. The difference is you can go. One tap. No minimum, no "are you sure," no phone call, no three-screen exit. Cancel it from your phone at a red light — feels about right.
Every can you come back for is a decision, not a debt. That's the whole difference between a customer and a line item.
READ THE TIN★CHECKABLE BEATS CLAIMABLE★LOT NUMBER ON EVERY CAN★SCREENED EVERY BATCH★READ THE TIN★CHECKABLE BEATS CLAIMABLE★LOT NUMBER ON EVERY CAN★SCREENED EVERY BATCH★
The corner
Pick a corner.
We saved you a stool.
No dues. No handshake. No politics at the door. Nobody checking a badge.
The crew is just guys who'd rather pick what goes under the lip than have it picked for them. We call them southpaws — the ones who throw from the wrong side, on purpose.
Odds are you're already in. You just didn't have a word for it.
Whose corner?
Yours.
Get on the card
Not shipping yet.
Call your shot anyway.
This isn't a waitlist. Nobody's screening you, there's no velvet rope, and there's no "exclusive early access tier" we invented to make you feel picked. We're just not shipping yet.
Put your name on the card, tell us which one you'd pack, and you'll hear the day it lands in OCTOBER 2026. The first run gets built around the votes.
Straight answers
No runaround.
Is there actually no nicotine in this?
None. Zero nicotine, zero tobacco, zero controlled substances. Every batch gets screened by an independent lab and the certificate goes on the Receipts page with the lot number printed on the tin. Check it against yours.
How is it different from a nicotine pouch?
Different substance. A nicotine pouch delivers nicotine; this delivers caffeine. Same format, same spot under the lip, same three seconds. It's a caffeine pouch — that's the whole of it.
It is not a quit aid. We don't make that claim and we're not going to imply it.
Will it give me the jitters?
100mg is about the same as a medium coffee, and there's 100mg of L-theanine in every pouch — matching it caffeine dose — which is there to take the edge off it. But caffeine is caffeine. If you're sensitive to it, run one and see. You decide; we're not going to tell you how your own body works.
When does it actually ship?
OCTOBER 2026. You'll hear the day it does if you're on the card. We'd rather give you a date we can hit than one that sounds better.
What's it cost?
$7.99 a tin. Twenty pouches. Auto-ship runs cheaper and cancels in one tap — no minimum, no phone call, no three-screen exit.
The Undercard — all five flavours, one of each — is $39.95. That's five times $7.99. We didn't shave a dollar off to make it look like a deal.